contagious-stepps
Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.
Installation and usage
Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.
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