gtm-advisor
Advises on go-to-market strategy, positioning, pricing, and customer research. Use when: launching products, positioning against competitors, pricing decisions, understanding customer needs, or conducting user research. Includes: Champion Persona, Five Component Positioning, JTBD Interviews, Four Forces, Willingness to Pay frameworks. Sources: April Dunford, Bob Moesta, Madhavan Ramanujam.
Installation and usage
Advises on go-to-market strategy, positioning, pricing, and customer research. Use when: launching products, positioning against competitors, pricing decisions, understanding customer needs, or conducting user research. Includes: Champion Persona, Five Component Positioning, JTBD Interviews, Four Forces, Willingness to Pay frameworks. Sources: April Dunford, Bob Moesta, Madhavan Ramanujam.
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skills use gtm-advisor