CMS, document processing, and media generation.
This skill should be used when the user asks about "Y-statement format", "Y-statement ADR", "concise ADR", "one-sentence ADR", "Olaf Zimmermann ADR", or needs guidance on creating ADRs using the Y-Statement format for concise decision documentation.
Understand and work with mortgage document types and classification. Use when asking about document types, adding new document support, debugging classification, or understanding what DocType constants mean.
Creates personalized, authentic cover letters using Andrew Askins' communication style. Peer-level, honest, no corporate speak. Outputs Markdown and PDF.
Create Impressum and Datenschutz pages with legally required content for German/Swiss websites. Provides templates with all mandatory sections for DSG/DSGVO compliance. Use when creating legal pages, checking compliance, or user asks for "impressum", "datenschutz", "legal pages", "privacy policy", "imprint".
Comprehensive Meta Ads account auditing using Pipeboard Meta MCP and Stape MCP tools. Use when conducting performance audits, analyzing ad account data, evaluating tracking infrastructure (Pixel/CAPI/Stape), creating audit reports, assessing campaign performance, managing Stape containers, or generating architecture diagrams.
Extract structured advertising campaign parameters from natural language input provided by advertisers. This skill should be used when analyzing advertising requirements, campaign briefs, or ad requests that need to be converted into structured data. Supports both creating new campaigns and updating existing campaigns with additional information. Identifies missing information and provides helpful guidance for completing campaign requirements.
Creates performance-optimized advertising copy for paid campaigns. Generates headlines, descriptions, CTAs, and ad variations following platform-specific requirements. Includes A/B test variants and audience-specific messaging. Supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Use when creating paid advertising campaigns from content.
Creates platform-optimized social media posts from pillar content. Generates variations for LinkedIn, Instagram, Facebook, TikTok, X/Twitter, and Pinterest. Handles hashtags, mentions, CTAs, and character limits per platform. Differentiates between company and personal account styles. Use when repurposing content for social distribution.
Guide users through a structured workflow for writing Product
Generate high-converting cold outreach emails for Riflebird Agency based on micro-audit findings. Use when generating emails for SEO audit outreach, lead generation, or when the user mentions "cold email", "outreach email", "micro-audit email", or Riflebird lead generation.
Generate compelling lead magnet concepts that build lists and convert to paid offers. Use when someone needs top-of-funnel ideas, wants to grow their email list, or asks what should I give away for free. Triggers on: lead magnet ideas for X, how do I build my list, what freebie should I create, top of funnel for X, opt-in ideas, grow my email list. Outputs 3-5 lead magnet concepts with hooks, formats, and clear bridges to the paid offer.
Apply comprehensive brand style guidelines to all project work including UI components, code, documentation, and user-facing content. Use when creating or editing Angular components, HTML/CSS, TypeScript code, writing copy, documenting features, or any customer-facing materials to ensure brand consistency.
Principles and code snippets for designing responsive, accessible websites. Use this skill when building or refining web interfaces.
Comprehensive content marketing skill for creating blog posts, social media content, and SEO-optimized materials. Includes brand voice development, content templates, SEO analysis tools, and social media optimization strategies. Use when creating any marketing content, developing brand guidelines, optimizing for SEO, or planning content calendars.
Generate two distinct, creative, and copyright-compliant ad copy variations based on campaign parameters and research insights. Use when creating advertising text content including headlines, body copy, and calls-to-action. Triggers on requests to write ad copy, create ad text, generate headlines, or develop platform-specific ad messaging for A/B testing.
Write CRPO-compliant therapy copy that connects and converts without pressure tactics. Use when writing service pages, CTAs, hero sections, or any persuasive therapy content. Takes core direct-response principles and applies them to therapy context with 40% tone reduction. NO outcome guarantees, NO urgency tactics, NO testimonials. Maintains empathetic, professional tone while driving action through trust-building and value demonstration. References core direct-response-copy skill but filters all output through CRPO compliance lens.
Design intuitive, accessible, and visually coherent interfaces aligned with brand and product goals.
Comprehensive YouTube content production system that transforms vague video ideas into fully developed concepts with viral titles, compelling hooks, structured outlines, and promotional shorts. Use when brainstorming YouTube video ideas, developing video concepts, creating titles and thumbnails, writing scripts, or planning YouTube shorts. Features proven frameworks from Mark Rober and Aaron Francis for making technical content genuinely compelling.
Automated SEO proposals, keyword optimization, and page prioritization
Manages company social media presence across platforms. Creates content calendars, maintains brand voice, plans campaigns, and coordinates posting schedules. Handles multi-platform strategy and performance tracking. Use for company account social media planning and execution.
Professional resume creation using LaTeX with ATS optimization, quantifiable achievements, and industry best practices. Generates both LaTeX source and compiled PDF with maximum readability for Applicant Tracking Systems.
Proven copywriting frameworks and best practices for creating compelling marketing content across different channels
Designs typography systems including font choices, font sizes, font weights, line heights, and text styles. Creates type scale and defines usage guidelines. Ensures readability and accessibility.
How to author, structure, and manage MDX content for Work (case studies) and Insights (articles). Use when creating new content, updating frontmatter, or ensuring MDX pipeline compliance.
