CMS, document processing, and media generation.
Architecture and copywriting framework for high-converting landing pages. Use when building landing pages, sales pages, product pages, or lead capture pages. Follows a proven 8-section structure optimized for conversions.
This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging
Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Triggers on: find angles for X, how should I position X, what's the hook, why isn't this selling, make this stand out, differentiate this, or when copy/landing page work needs a strong angle first. Outputs 3-5 distinct positioning options with headline directions for each.
Content-copywriting assistant for short-form vertical video. Generates high-impact hooks and complete scripts based on niche, avatar, tone, and topic qualifiers
Best-in-class usability designer specializing in UX principles, readability optimization, and user-centered design. Use when improving user interfaces, enhancing readability, applying accessibility standards, or when user asks about UX design, usability improvements, or text readability.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Create high-quality ASCII art UI/UX previews for web development with a two-phase approach. Phase 1: Design & Preview - visualize interfaces, explore layouts, refine ideas in ASCII format without code. Phase 2: Implementation - when ready, get HTML/CSS/React code and design tokens. Use for exploring ideas, getting stakeholder feedback, and iterating on design before development.
Visual design exploration (layout, color, typography, component composition). Use when exploring "how should this look?" or "what visual treatment should we use?"
Эксперт по job descriptions. Используй для создания вакансий, требований и EVP.
案件応募時の意気込み・PR文を自動生成するスキル。「案件に応募したい」「応募文を書いて」「PRを作成して」「意気込みを書いて」「エントリーシートを作りたい」などのリクエストに使用。募集要項と職務経歴書を照合し、マッチ度分析・最適化されたPR文を複数バリエーションで生成する。
Marketing copywriting expert for reviewing and improving UI copy. Use when evaluating headlines, subheads, taglines, CTAs, button text, microcopy. Improving clarity, succinctness, or persuasiveness of existing copy. Writing new copy for landing pages, product UI, marketing sites. Triggers on "review copy", "improve the headline", "make it punchier", etc. Applies Ogilvy principles.
Use when creating product vision documents, product strategy docs, or communicating product ideas to non-technical stakeholders like investors, executives, or cross-functional teams
Retrieve and manage advertising campaign state throughout the campaign lifecycle. Use when checking campaign status, retrieving campaign data by ID, understanding campaign completion progress, or determining next steps in the campaign workflow. Triggers on requests to get campaign details, check campaign status, view campaign progress, or retrieve stored campaign data.
Generates live campaign ad headlines and bodies across urgency, discount, social proof, testimonial, and live-now motifs.
Creates engaging LinkedIn posts on any topic with proper formatting, hooks, and CTAs. Use when the user asks to create, generate, or write a LinkedIn post, social media content for LinkedIn, or professional social content. Asks clarifying questions to ensure quality and relevance.
Create high-converting B2B landing pages using psychological section sequencing. Use when building landing pages for services, agencies, consultants, or B2B products. Provides 14-section framework optimized for conversion psychology.
Write winning Upwork proposals that stand out from AI-generated spam. This skill should be used when the user pastes an Upwork job description and wants to bid, or says "write proposal", "apply for this job", "bid on this".
Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context.
Develops strategic content plans for curriculum scope, sequence, and delivery.
Create a customized persuasion strategy based on Cialdini's six principles of influence. Use after /clarify when the goal involves persuading colleagues, getting buy-in, or building support for an initiative. Produces a blueprint that can feed into /battle-plan. Covers Reciprocity, Commitment, Social Proof, Liking, Authority, and Scarcity.
Authority-driven specification for full-funnel business sites (Home, Services, Case Studies).
Create distinctive, memorable UI for landing pages, portfolios, marketing sites, and one-off creative work. Use when the user explicitly wants something "distinctive", "creative", "memorable", or "unique" - NOT for standard app components where consistency matters.
Audit pages for search engine optimization best practices including meta tags, structured data, performance, and content optimization. Use when checking SEO compliance, improving search rankings, adding structured data, or optimizing meta tags. Triggers on requests like "audit SEO", "improve SEO", "add meta tags", "structured data", "optimize for search", or "search engine optimization".
