A behavioral model defining the opposing forces in switching decisions—Push, Pull, Anxiety, Habit. Change happens only when (Push + Pull) > (Anxiety + Habit). Core to Jobs-to-be-Done theory.
Use when designing retention mechanisms, habit loops, or auditing why users drop off despite engaging with core features, to structure gamification beyond superficial badges
El 80% de resultados viene del 20% de causas. Use cuando priorice features, diseñe interfaces, o decida dónde invertir esfuerzo de diseño.
Use when creating or developing, before writing code or implementation plans - refines rough ideas into fully-formed designs through collaborative questioning, alternative exploration, and incremental validation. Don't use during clear 'mechanical' processes
To replicate startup speed in large companies, launch new products as separate legal entities (C-Corps) with distinct brands, reporting directly to the CEO, bypassing standard chains of command.
MUST use before building features, creating components, adding functionality, or designing new behavior. Use when user says 'build', 'create', 'add feature', 'implement', 'design', or describes something new to build. Explores requirements through questions before writing code.
Emerging technologies (prompt engineering, AI agents, red teaming) and leadership roles (product manager, engineering manager, DevRel).
Define what to build at what fidelity to learn what you need without over-investing. Use before starting any prototype.
When firing someone, separate the business decision from humane implementation. Act as their talent agent—actively use your network to help them find their next role.
Use when hiring for early-stage high-growth companies, when filtering out comfort-seekers, or when building teams tackling unsolved technical challenges
Systematic white glove sales methodology for FirstMile pipeline stages 02-07, focusing on volume commitment negotiation, implementation oversight, and revenue realization. Use when advancing deals through discovery, rate creation, proposal, implementation, or addressing volume ramp issues, implementation handoffs, or customer onboarding challenges.
A GTK (GTK4/GTK3) UI/UX specialist that crafts beautiful, native-feeling desktop applications following GNOME Human Interface Guidelines. Use this skill when working with GTK widget composition, Libadwaita theming, CSS styling, accessible layouts, and modern GTK4 features like GtkListView, property bindings, and event controllers. Handles visual design decisions, layout composition, responsive designs, and theme-aware styling for Linux desktop applications.
Generate optimized Apple App Store metadata recommendations with ASO best practices. Use this skill when analyzing app listings, optimizing metadata (title, subtitle, description, keywords), performing competitive analysis, or validating App Store listing requirements. Triggers on queries about App Store optimization, metadata review, or screenshot strategy.
Create a clear, actionable PRD with clarifying questions and a junior-friendly structure.
Los tres niveles de procesamiento emocional de Don Norman. Use cuando diseñe para engagement, satisfacción del usuario, o diferenciación de producto.
Use data to establish business observability (diagnosing problems) but use creative design thinking to solve them (treatment). Resolves the conflict between data-driven and intuition-driven product development.
Orchestrates the entire NWB conversion workflow through conversational interaction with users
