home/categories/sales-marketing/anthropics-knowledge-work-plugins-marketing-skills-campaign-plan-skill-md
sales-marketingbusiness

campaign-plan

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

anthropics
maintainer
anthropics
Updated 3/13/2026
Stars
11082
Forks
1264
quick start

Installation and usage

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

Installation
$ install --globalskills.sh
Usage

Once installed, you can use this skill by running the following command in your terminal:

skills use campaign-plan