home/categories/content-creation/mike-coulbourn-claude-vibes-plugins-vibes-skills-tagline-creation-strategies-skill-md
content-creationcontent-media

tagline-creation-strategies

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra.

mike-coulbourn
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mike-coulbourn
Updated 12/21/2025
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quick start

Installation and usage

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra.

Installation
$ install --globalskills.sh
Usage

Once installed, you can use this skill by running the following command in your terminal:

skills use tagline-creation-strategies