home/categories/sales-marketing/qingxuantang-lennys-to-sop-and-skills-skills-gtm-advisor-skill-md
sales-marketingbusiness

gtm-advisor

Advises on go-to-market strategy, positioning, pricing, and customer research. Use when: launching products, positioning against competitors, pricing decisions, understanding customer needs, or conducting user research. Includes: Champion Persona, Five Component Positioning, JTBD Interviews, Four Forces, Willingness to Pay frameworks. Sources: April Dunford, Bob Moesta, Madhavan Ramanujam.

qingxuantang
maintainer
qingxuantang
Updated 1/19/2026
Stars
4
Forks
2
quick start

Installation and usage

Advises on go-to-market strategy, positioning, pricing, and customer research. Use when: launching products, positioning against competitors, pricing decisions, understanding customer needs, or conducting user research. Includes: Champion Persona, Five Component Positioning, JTBD Interviews, Four Forces, Willingness to Pay frameworks. Sources: April Dunford, Bob Moesta, Madhavan Ramanujam.

Installation
$ install --globalskills.sh
Usage

Once installed, you can use this skill by running the following command in your terminal:

skills use gtm-advisor