customer-insights
Analyzes customer behavior, segments, personas, needs assessment, and journey mapping
Analyzes customer behavior, segments, personas, needs assessment, and journey mapping
Product management UX skill for designing user journeys, information architecture, interaction flows, wireframe-level specs, usability heuristics, and experiment-driven iteration. Use for tasks like refining PRDs with UX requirements, defining success metrics, writing microcopy, accessibility considerations, and conducting user testing plans.
Synthesize user interviews, create personas, and run usability tests.
Design MVPs for web, mobile, and SaaS applications through adaptive interviews that achieve buildable clarity. Use when a user wants to define, scope, or document an application idea, or when they mention MVP, product requirements, PRD, app idea, or need help turning a concept into something implementable.
Creates Product Requirements Documents (PRDs) for software features. Use when asked to write a PRD, product spec, or feature requirements.
Use when writing blog posts, P2 updates, internal communications, or any written content. Helps with personal blog posts, team updates, technical documentation, meeting summaries, or year-end reflections.
Comprehensive landing page audit against 5 proven persuasion frameworks - Schwartz, Cialdini, Milligan, Warren, and behavioral psychology research. Use when your landing page isn't converting or you want to optimize for higher conversion.
Extracts marketing elements from competitor websites. Structured observation only. Does not write copy or make recommendations.
This skill should be used when the user asks to "write marketing copy", "create social media posts", "write a blog post", "draft an email", "write product descriptions", "create brand messaging", "write ad copy", "draft a landing page", or mentions any marketing, promotional, or persuasive writing. Also use this skill when the user asks to "write about housing", "create YIMBY content", "draft zoning reform messaging", "write about parking reform", "create housing affordability content", "write to a politician about housing", or mentions pro-housing advocacy, housing policy, or parking policy communications.
Phase 3 - Writing blog content with human voice and SEO optimization
Building and maintaining a personal brand in the developer community
Direct response copywriting framework for landing pages, marketing copy, and product descriptions. Use when the user asks to write copy, landing pages, sales pages, or marketing content.
Interpret GA4, GSC, and SE Ranking data for content optimization. Provides benchmarks, status indicators, and actionable insights.
Use when designing onboarding flows, writing marketing copy, or creating the first-mile product experience to capture attention from indifferent users
Copywriting patterns for UK lead generation websites. Headlines, CTAs, benefit statements, objection handling. Use for all website copy.
Phase 2 - Content Structure planning for blog articles
Create or update comprehensive brand identity including strategy, visual design, and voice
The user needs feedback on an idea or a question from his audience to improve the writing and create valuable content.