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social-proof-mastery-skill
Master social proof psychology for marketing influence. Use for: testimonial strategies, case study frameworks, user-generated content (UGC), social validation tactics, review systems, community proof, bandwagon effects, social pressure mechanics, "everyone except you" pattern, countdown + social momentum, in-group vs out-group framing, public leaderboards, negative reference groups, conformity bias, exclusion anxiety, competitive pressure, and measuring social proof ROI. Also use for Thai keywords "ทุกคนทำแล้ว", "คนอื่นทำแล้ว", "เหลือแค่คุณ", "คู่แข่งใช้แล้ว", "อย่าตกขบวน", "กลุ่มผู้นำ", "Leaderboard", "อันดับ", "Top 10", "อย่าเป็นคนสุดท้าย", "ทุกคนซื้อ", "คนดู", "กำลังซื้อ".
apply-job
Generate tailored CV and cover letter for job applications. Use when user says /apply, asks to write a cover letter, wants to apply to a job posting, needs help with job applications, or provides a job URL. Orchestrates job analysis, company research, and document generation following Swiss formal style rules.
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
design-system-builder
Build complete, scalable design systems with design tokens, component libraries, documentation, and governance. Create cohesive visual languages, establish design principles, and maintain consistency across products and teams.
newsletter
Create best-in-class newsletters that people actually want to read. Use when someone needs to write a newsletter edition, develop a newsletter format, or improve their newsletter game. Covers multiple formats - roundup, deep-dive, personal essay, curated links, news briefing. References patterns from Lenny Rachitsky, Morning Brew, Greg Isenberg, Sahil Bloom, The Hustle, and top AI newsletters. Triggers on: write newsletter, newsletter format, help with my newsletter, newsletter edition about X, weekly roundup. Outputs publication-ready newsletter content or format templates.
ux-accessibility
Accessibility principles for inclusive design - keyboard navigation, screen readers, ARIA, color contrast, and focus management. WCAG compliance for interfaces usable by all. Use when implementing interactive UI components requiring accessibility: - Forms, buttons, links, interactive elements needing keyboard access - Keyboard navigation, focus management, tab order - Screen reader support with semantic HTML and ARIA attributes - Color contrast validation for text/buttons (WCAG AA/AAA standards) - Modals, dialogs, dropdowns needing focus trapping - User mentions "accessible", "WCAG", "disabilities", "keyboard", "screen reader" Keywords: accessible, accessibility, WCAG, keyboard, screen reader, ARIA, contrast, a11y Do NOT load for: - Visual design/styling only (use frontend-design-fundamentals) - Theme/color selection (use frontend-design-theme-factory) - Responsive layout (use frontend-design-responsive) - Figma extraction (use frontend-design-figma-extraction) - Code quality checks (use quality-code-check
detailed-product-description
Writes a comprehensive, feature-by-feature product description with specs and benefits that can serve as a universal prompt for downstream content generation.
book-backmatter-generator
Generate comprehensive book marketing and launch materials for fiction ebooks. Use when authors need promotional content including emails, ad copy, retail descriptions, social media content, press kits, newsletter swap letters, or lead magnet outlines. Triggers include requests like "create launch materials," "generate book marketing content," "make promotional emails," or "build press kit for my book."
golden-circle
Golden Circle framework implementation based on Simon Sinek's concept of Why, How, and What for creating meaningful projects and products. Use when Claude needs to develop projects with clear purpose, methodology, and implementation: (1) Starting with 'Why' to establish purpose and motivation, (2) Defining 'How' to outline methodology and approach, (3) Specifying 'What' to detail the tangible outcomes, (4) Ensuring alignment between all three circles for authentic value creation, or any other purpose-driven development operations.
brainstorming
Use when creating or developing, before writing code or implementation plans - refines rough ideas into fully-formed designs through collaborative questioning, alternative exploration, and incremental validation. Don't use during clear 'mechanical' processes
optimizationexperiment-brief
Prepare an experiment brief outlining hypothesis, design, success metrics, and operational plan.
maslow-branding-guidelines
Maslow AI brand tokens - colors, typography, interaction states. Use with any UI framework.
eleven-agent-manager
Manage ElevenLabs Conversational AI agent configuration including prompts, voice settings, MCP servers, and conversation settings. Use when updating agent behavior, voice, or integrations.
frontend-design-alt-2
Appliquer une approche "intentional minimalism" pour concevoir des interfaces frontend avant‑gardistes, épurées et hautement intentionnelles. Utiliser quand l'utilisateur demande une interface sobre mais très pensée (pages, dashboards, composants) avec de fortes exigences UX et longévité. Supporte un mode "ULTRATHINK" pour une analyse de design exhaustive avant de produire le code.
product-development
Load when developing digital products, courses, templates, ebooks, or other info products. Contains frameworks for product ideation, validation, pricing, and launch strategies for creator businesses.
pmax-optimization
Activate when user asks about Performance Max campaigns, search themes, asset groups, or PMax optimization. Provides guidance on managing PMax campaigns via xwander-ads plugin.
premium-landing-designer
Expert landing page designer specialized in creating premium, professional, high-converting landing pages that don't look AI-generated. Use this skill when creating landing pages, sales pages, product pages, or any marketing pages that need to look professionally designed by a top-tier agency and convert visitors into customers. Includes conversion psychology, design principles, anti-patterns to avoid, and specific React/Tailwind implementation patterns.
brainstorm
Brainstorming partner for specification and design discussions
member-experience
Load when working on member onboarding, retention strategies, feedback collection, NPS surveys, or improving the overall member journey. Contains frameworks for creating exceptional member experiences at every touchpoint.