home/categories/sales-marketing/anthropics-knowledge-work-plugins-marketing-skills-competitive-brief-skill-md
sales-marketingbusiness
competitive-brief
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
maintainer
anthropics
Обновлено 3/13/2026
Звёзды
11082
Форки
1264
quick start
Installation and usage
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Установка
$ install --globalskills.sh
Использование
После установки вы можете использовать этот skill, выполнив следующую команду в терминале:
skills use competitive-brief