mmm-modeling
Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, MultiDimensionalBudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.
Installation and usage
Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, MultiDimensionalBudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.
انسٹال کرنے کے بعد، آپ یہ اسکل ٹرمینل میں درج ذیل کمانڈ چلا کر استعمال کر سکتے ہیں:
skills use mmm-modeling