requirements-specification
Master requirements gathering, user story writing, acceptance criteria definition, and scope management. Transform insights into clear, actionable specifications.
Master requirements gathering, user story writing, acceptance criteria definition, and scope management. Transform insights into clear, actionable specifications.
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.
Use when creating or developing anything, before writing code or implementation plans - refines rough ideas into fully-formed designs through structured Socratic questioning, alternative exploration, and incremental validation
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
Elite B2C sales strategies focused on consumer psychology, behavioral economics, e-commerce conversion optimization, DTC brand tactics, subscription model optimization, and high-ticket consumer sales. Covers digital commerce, retail psychology, consultative selling, objection handling, and revenue optimization for consumer-facing businesses.
Professional copywriter for SaaS and startups. Expert in landing page copy, positioning, messaging, conversion optimization, and voice-of-customer research. Use when writing compelling copy for SaaS products, landing pages, marketing materials, or when you need help with product positioning and messaging strategy.
Use after research (Z01 files exist) to create implementation plan - follow structured workflow
Structure compelling presentations with clear narratives and visual suggestions
Analyze session usage patterns and improve existing skills based on user feedback and workflow gaps. Use when: (1) Errors or failures occur during task execution, (2) Workflow inefficiencies are detected, (3) Manual repetitive steps are identified, (4) Skill limitations are encountered, (5) User expresses frustration with current processes. Triggers: "error", "failed", "issue", "problem", "doesn't work", "not working", "repetitive", "manual steps", "workflow gap", "inefficient", "frustrating", "skill limitation", "improve skill", "enhance workflow".
Create high-converting landing pages with persuasive copy, clear CTAs, social proof, and optimized structure. Use when building sales pages, product pages, lead capture pages, or conversion-focused pages.
User research methods, customer insight gathering, and problem validation for product discovery.
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
Use this skill when users want to scrape web content and convert it to clean Markdown or PDF. Handles workflows like "Save this webpage as PDF", "Fetch this article", "抓取网页内容", or "转换为PDF". Supports crawl4ai for general web scraping and Playwright-based WeChat (微信公众号) article fetching with anti-bot bypass. Automatically converts to PDF by default unless user specifies Markdown-only.
Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, or applications. Generates creative, polished code that avoids generic AI aesthetics.
Complete pre-production workflow that chains research, project creation, script generation, and presentation in one seamless flow. Use when starting a new video from competitor research all the way through to a ready-to-record script.
Create vertical (9:16) interactive presentations optimized for YouTube Shorts, TikTok, and Instagram Reels. Takes YouTube video URLs to extract facts via Playwright MCP and web research, then generates animated slides you can screen record and narrate. Perfect for quick educational content, fact-reveals, and viral short-form videos.