mmm-modeling
Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, MultiDimensionalBudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.
Installation and usage
Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, MultiDimensionalBudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.
安裝後，您可以透過在終端機執行以下指令來使用此技能：
skills use mmm-modeling